Privacy and cookies policy
This policy explains what personal information we collect when you use www.sweetie-treats.com or buy from us, how we use it and what your rights are.
Who we are
Sweetie Treats is a trading name of BG Benton Ltd, Unit 5–8, Yeowart Business Centre, Bellbrook Estate, Bell Lane, Uckfield, East Sussex, TN22 1QL. We are the data controller for your information.
For any privacy question, email sales@sweetie-treats.com or call 01825 767276.
What we collect
- Order details: your name, business name, billing and delivery addresses, email address, phone number and what you’ve ordered.
- Account details: your login details if you create an account.
- Payment details: card payments are handled by Stripe. We don’t see or store your full card number.
- Messages: anything you send us by email, phone or through the website.
- Website use: information collected through cookies, described below.
How we use it, and why we’re allowed to
- To process and deliver your order, send invoices and handle returns. This is needed to fulfil our contract with you.
- To keep accounting and tax records. This is a legal obligation.
- To answer your questions and look after your account. This is in our legitimate interests.
- To send you offers by email, only if you’ve agreed. You can unsubscribe at any time.
- To understand how our website is used and to show relevant adverts, only if you accept these cookies.
Who we share it with
We share your information only with companies that help us run our business, and only as much as they need:
- DPD, to deliver your order
- Stripe, to take payment
- Mailchimp, to send marketing emails if you’ve subscribed
- Our website hosting and IT providers
- Google and Meta, for website statistics and advertising, if you accept those cookies
We never sell your personal information. Some of these providers may process data outside the UK. Where they do, they use legal safeguards approved under UK data protection law.
How long we keep it
We keep order and invoice records for six years to meet tax and accounting rules. We keep marketing details until you unsubscribe. Other information is deleted when we no longer need it.
Marketing emails
If you subscribe, we’ll hold your email address, the date you subscribed and your IP address. Our emails may record whether they were opened and which links were clicked, so we can see what our customers find useful. Every email includes an unsubscribe link.
Cookies
Cookies are small files stored on your device when you visit a website. When you first visit, our cookie banner lets you choose which ones to accept. You can change your mind at any time through the banner or your browser settings.
- Essential cookies keep items in your basket, keep you logged in and help prevent fraud at checkout. The site won’t work properly without them.
- Analytics cookies, such as Google Analytics, show us how visitors use the site so we can improve it.
- Advertising cookies, such as Google Ads and the Meta pixel, help us show relevant adverts and measure whether they work.
Analytics and advertising cookies are only set if you accept them.
Your rights
Under UK data protection law you have the right to:
- see a copy of the information we hold about you
- have inaccurate information corrected
- have your information deleted, where we don’t need to keep it
- restrict or object to how we use it
- receive your information in a portable format
- withdraw your consent to marketing or cookies at any time
To use any of these rights, contact us using the details above. We’ll respond within one month.
Complaints
If you’re unhappy with how we’ve handled your information, please tell us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.
Security
Our website uses encrypted (HTTPS) connections, and access to customer information is limited to staff who need it.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.
Last updated: [DATE]